All too often, manufacturers rush into channel relationships in attempts to develop distribution
strategies and live to regret the decisions. A poorly selected partner will stifle rather than grow a
business and care has to be taken that the Channels, experience and attitudes have synergy with the
manufacturers requirements.
The goal of the selection and recruitment programme is to locate and qualify potential partners who are
dedicated to providing customers with the best products, service, support and value.
ChannelExec use programmes to objectively identify, evaluate, select and recruit potential business
partners in Europe. The programmes validate the appropriateness of the channels, scale of operations,
customer contacts, market and product experience against the manufacturer's requirements.
The programmes minimise business risk by providing information to enable clients to establish a
successful partner programme to distribute and support their products in the identified European
countries.
